Looking to create what she believed was a gap in the market, Kylie Simpson – founder of Allure Jewellery wanted to launch a label that epitomised high end fashion jewellery, but wouldn’t break the bank.
Forever searching for the ‘signature’ accessory, Kylie wanted to find fashionable jewellery that was unlike anything sold in New Zealand.
Kylie states that is was all about exclusivity: “The great thing about Allure Jewellery is that we only sell a maximum of three pieces of each item. This way you know that what you are wearing is exclusive – it is unlikely that you are ever going to see someone else wearing you favourite accessory!”
Allure is only sold online to capture an audience that likes to spend time searching for their fashion jewellery from the comfort of your own home. We wanted to give consumers a change to take time on finding their signature piece and nowadays it is hard to find the time to do this.
Kylie believes that Allure Jewellery is value for money for quality exclusive fashion jewellery, unlike anything else available in New Zealand.
Find your own signature piece of Allure Jewellery online – www.allurejewellery.co.nz
WIN your very own necklace from Allure Jewellery!
Enter the competition to win a “Knotted” chunky rose coloured linked necklace with large circular rose, black and cubic zirconia feature, valued at $54.95 online with NZFD.
