The just-released campaign imagery for the Stolen Girlfriends Club AW ’12 collection, Here Lies the Bones, captures the irreverent, cheeky and punk rock attitude the much-loved Kiwi label has become renowned for.

The collection, which debuted at NZFW 2011, is inspired by a globe-trotter who finds herself in some of the darker corners of the globe, and has a signature rock ‘n’ roll edge.

The stunning campaign shots feature model-of-the-moment Georgia Fowler, and were shot by Derek Henderson.

Here are a few of my favourite images. I love Georgia’s attitude in the campaign – she captures the edgy yet free-spirited essence of the collection. Edgy New Zealand fashion at its best. As a Sydney-based Kiwi, collections and campaign imagery like this remind me that more often than not, the Aussies don’t do it nearly as well. The collection drops in-store 1 February – 30 March.

-    Natalie Cosgrove

Stolen Girlfriends Club A/W 2012 Campaign

Photographer: Derek Henderson
Makeup: Corrina Lyon
Hair: Shontal Healy
Model: Georgia Fowler
*Images courtesy of studdedhearts.blogspot.com